RESUME
Creative director 20+ years — managing multiple teams on multi-million- dollar accounts at leading global and mid-sized agencies
Conceptual — TV, digital, social media, video production, print, direct mail, outdoor and collateral across a spectrum of industries
Excellent at idea generation, strategy & brand development, brand positioning and all aspects of consumer, advocacy and issue-based advertising
Management of challenging budgetary and timing constraints
Consistent reporting to upper leadership
Developed strong/collaborative client relationships and organic growth
INTRODUCTION
3/2017 - Present
Fulltime
AmeriCass Advertising LLC
Creative Lead, Freelance Writer
Accounts: AAMCO, ManTech, National Cancer Institute, the CIA Officers Memorial Foundation, Climate Advisors, AltheaDX and EvenlyEdge Orthodontics.
12/2019 - 04/2025
Fulltime
Accenture Federal Services
Associate Creative Director/Writer
Accounts: Federal Student Aid, Federal Bureau of Prisons, TSA, Accenture Federal Services
4/2019 – 12/2019
Freelance
Writer/Creative Director
Clients: Accenture Federal Services, Edelman, Sapient, Qorvis Communications
2009 - 2018
Fulltime
Qorvis MSLGROUP, DC
Vice President, Creative Director
Accounts: AAMCO, the Alzheimer’s Association, ManTech, the CIA Officers Memorial Foundation, Mayo Clinic, the Government of Fiji, ACAP
Previous Accounts: Huntington Ingalls Industries, Alpha Natural Resources, Society for Human Resources Management (SHRM), South Jersey Gas, American Chemistry Council, the National Safety Council and the Embassy of China.
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Creative Director of advertising department
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Lead creative on all accounts across all mediums
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Created the “We Hear You” Campaign for AAMCO increasing national sales by 6% and up 15% in certain markets
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Agency of Record for Huntington Ingalls Industries creating branding, advocacy and community campaigns simultaneously
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Extensive experience in advocacy and issue-oriented campaigns across all mediums
2009
Freelance
The Discovery Channel, DC
Writer/Creative Director
The Discovery Channel: TV spots for Jon & Kate Plus Eight, Deadliest Catch and Jockeys. CurrentMarketing, Louisville, Kentucky: The Kentucky Derby Festival and RELAX Wine
2004 - 2009
Fulltime
Wunderman, DC (formerly RTCRM)
Vice President, Creative Director
Accounts: Abbott Laboratories (HUMIRA and TRILIPIX)
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Creative lead on the rheumatoid arthritis, psoriatic arthritis and crohn’s indications for HUMIRA across communication channels including brand awareness, acquisition, conversion and retention
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Participated in development and execution of patient research to uncover differentiating insights
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Leveraged emotional insights to develop high touch, high impact educational materials to support new patients during critical on-boarding phase of product use
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Grew revenue on the HUMIRA account 136% in 3 years
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Created launch campaign for the TRILIPIX brand including positioning statements, campaign concepts and consumer launch tactics
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Managed and mentored multiple creative teams in developing relationship marketing tactics against a strong brand concept
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Consistently tasked to work on and participate in new business pitches
2003 - 2004
Freelance
Saatchi Consumer Healthcare, NYC
Associate Creative Director/Senior Writer
Accounts: AstraZeneca (NEXIUM), Amgen/Wyeth (ENBREL). Digitas, Inc: AOL. Wunderman Worldwide: Pfizer (ZYRTEC)
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Oversaw the day-to-day development of copy and art on multiple accounts
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Consistently created effective, innovative and original solutions to clients’ marketing problems with challenging time and budgetary limitations
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Copywriter on multiple projects, often writing long-format
2004
Freelance
Digitas, Inc., NYC
Account: AOL
2004
Freelance
Wunderman Worldwide, NYC
Account: Pfizer (ZYRTEC)
1999 - 2003
Fulltime
Lieber, Levett, Koenig, Farese & Babcock (LLKFB), NYC
Vice President, Associate Creative Director
Accounts: Celebrity Cruises, Hayward Pool Products, Johnson & Johnson Pediatric Institute, Coach, Leo Schacter Diamonds, Sanofi/Bristol-Myers Squibb (PLAVIX), Abbott Laboratories (MERIDIA), Pfizer (VIAGRA and CELEBREX), Forest Health (BARIATRIC TREATMENT CENTERS) and JP Morgan Chase
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Provided strategic leadership to multiple creative teams
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Played instrumental role in winning new business, including VIAGRA and Forest Health
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Supervised multiple teams day-to-day and ensured the integrity of work from concept through execution
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Regularly attended medical/regulatory meetings for pharmaceutical accounts
1995 - 1999
Fulltime
Grey Direct, NYC
Copy Supervisor
Accounts: Microsoft, Aetna, Chase Manhattan Bank, Audi, BMG and Brown & Williamson
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Supervised creative teams and approved and sold creative concepts to Creative, Account Management and clients.
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Created and wrote provocative cross-sell campaign for Microsoft with 20 segmentation modules.
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Played integral role in interviewing, hiring, training and mentoring junior creative staff
1992 - 1995
Fulltime
McCann Direct, NYC
Senior Copywriter
Accounts: RJR, Carnation, AT&T, Johnson & Johnson, 800-FLOWERS, Nestle and AFLAC Insurance
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Created and wrote TV, print, direct mail and collateral for all accounts.
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Worked closely with broadcast department to learn all aspects of TV production and attended multiple shoots.
1991 - 1992
Freelance
McCann Direct, NYC
Copywriter
Accounts: RJR, Carnation, AT&T, Johnson & Johnson, 800-FLOWERS, Nestle and AFLAC Insurance
1991 - 1992
Freelance
Ogilvy & Mather Direct, NYC
Copywriter
Accounts: AT&T, American Express
1991 - 1992
Freelance
Young & Rubicam, NYC
Copywriter
Accounts: AT&T, Dr Pepper
1990 - 1991
Fulltime
Margeotes, Fertitta & Weiss, NYC
Copywriter
Copywriter Accounts: Godiva, Haagen Daz, Business Week, Cunard, NYC Against Racism
1987 - 1990
Fulltime
Leo Burnett, Hong Kong
Copywriter
Accounts: United Airlines, Philip Morris, Elizabeth Arden, Hong Kong Telephone, Regent International Hotels and Kellogg's
EMPLOYMENT
Platinum Hermes for "We Hear You" – AAMCO
Bronze Telly for "Tougher than Steel" – Huntington Ingalls Industries
Honorable Mention Hermes for "Funeral for Medicare" - Alzheimer's Association
Gold Addy for Best National TV campaign – AAMCO
Silver Addy for Best National TV campaign – AAMCO
Gold Telly for Best Regional TV campaign – Alpha Natural Resources
AWARDS
Sarah Lawrence College
Bronxville, NY
BA degree in Fiction Writing and East Asian Studies
Yale-In-China
Sha Tin, Hong Kong
One of 25 members accepted for a year abroad at the Chinese University of Hong Kong
Independent travel included: China, Tibet, India, Burma, Sri Lanka, Japan, Thailand, Malaysia, Nepal, Australia and the Philippines.
EDUCATION
Bicycling, golf, black and white photography, making lasagna.