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Cassie Elliot Creative

Washington, DC

RESUME

Creative director 20+ years — managing multiple teams on multi-million- dollar accounts at leading global and mid-sized agencies

Conceptual — TV, digital, social media, video production, print, direct mail, outdoor and collateral across a spectrum of industries

Excellent at idea generation, strategy & brand development, brand positioning and all aspects of consumer, advocacy and issue-based advertising

Management of challenging budgetary and timing constraints

Consistent reporting to upper leadership

Developed strong/collaborative client relationships and organic growth

INTRODUCTION

3/2017 - Present

Fulltime

AmeriCass Advertising LLC

Creative Lead, Freelance Writer

Accounts: AAMCO, ManTech, National Cancer Institute, the CIA Officers Memorial Foundation, Climate Advisors, AltheaDX and EvenlyEdge Orthodontics.

12/2019 - 04/2025

Fulltime

Accenture Federal Services

Associate Creative Director/Writer

Accounts: Federal Student Aid, Federal Bureau of Prisons, TSA, Accenture Federal Services

4/2019 – 12/2019

Freelance

Writer/Creative Director

Clients: Accenture Federal Services, Edelman, Sapient, Qorvis Communications

2009 - 2018

Fulltime

Qorvis MSLGROUP, DC
Vice President, Creative Director

Accounts: AAMCO, the Alzheimer’s Association, ManTech, the CIA Officers Memorial Foundation, Mayo Clinic, the Government of Fiji, ACAP

Previous Accounts: Huntington Ingalls Industries, Alpha Natural Resources, Society for Human Resources Management (SHRM), South Jersey Gas, American Chemistry Council, the National Safety Council and the Embassy of China.

  • Creative Director of advertising department

  • Lead creative on all accounts across all mediums

  • Created the “We Hear You” Campaign for AAMCO increasing national sales by 6% and up 15% in certain markets

  • Agency of Record for Huntington Ingalls Industries creating branding, advocacy and community campaigns simultaneously

  • Extensive experience in advocacy and issue-oriented campaigns across all mediums

2009

Freelance

The Discovery Channel, DC
Writer/Creative Director

The Discovery Channel: TV spots for Jon & Kate Plus Eight, Deadliest Catch and Jockeys. CurrentMarketing, Louisville, Kentucky: The Kentucky Derby Festival and RELAX Wine

2004 - 2009

Fulltime

Wunderman, DC (formerly RTCRM)
Vice President, Creative Director

Accounts: Abbott Laboratories (HUMIRA and TRILIPIX)

  • Creative lead on the rheumatoid arthritis, psoriatic arthritis and crohn’s indications for HUMIRA across communication channels including brand awareness, acquisition, conversion and retention

  • Participated in development and execution of patient research to uncover differentiating insights

  • Leveraged emotional insights to develop high touch, high impact educational materials to support new patients during critical on-boarding phase of product use

  • Grew revenue on the HUMIRA account 136% in 3 years

  • Created launch campaign for the TRILIPIX brand including positioning statements, campaign concepts and consumer launch tactics

  • Managed and mentored multiple creative teams in developing relationship marketing tactics against a strong brand concept

  • Consistently tasked to work on and participate in new business pitches

2003 - 2004

Freelance

Saatchi Consumer Healthcare, NYC
Associate Creative Director/Senior Writer

Accounts: AstraZeneca (NEXIUM), Amgen/Wyeth (ENBREL). Digitas, Inc: AOL. Wunderman Worldwide: Pfizer (ZYRTEC)

  • Oversaw the day-to-day development of copy and art on multiple accounts

  • Consistently created effective, innovative and original solutions to clients’ marketing problems with challenging time and budgetary limitations

  • Copywriter on multiple projects, often writing long-format

2004

Freelance

Digitas, Inc., NYC

Account: AOL

2004

Freelance

Wunderman Worldwide, NYC

Account: Pfizer (ZYRTEC)

1999 - 2003

Fulltime

Lieber, Levett, Koenig, Farese & Babcock (LLKFB), NYC
Vice President, Associate Creative Director

Accounts: Celebrity Cruises, Hayward Pool Products, Johnson & Johnson Pediatric Institute, Coach, Leo Schacter Diamonds, Sanofi/Bristol-Myers Squibb (PLAVIX), Abbott Laboratories (MERIDIA), Pfizer (VIAGRA and CELEBREX), Forest Health (BARIATRIC TREATMENT CENTERS) and JP Morgan Chase

  • Provided strategic leadership to multiple creative teams

  • Played instrumental role in winning new business, including VIAGRA and Forest Health

  • Supervised multiple teams day-to-day and ensured the integrity of work from concept through execution

  • Regularly attended medical/regulatory meetings for pharmaceutical accounts

1995 - 1999

Fulltime

Grey Direct, NYC
Copy Supervisor

Accounts: Microsoft, Aetna, Chase Manhattan Bank, Audi, BMG and Brown & Williamson

  • Supervised creative teams and approved and sold creative concepts to Creative, Account Management and clients.

  • Created and wrote provocative cross-sell campaign for Microsoft with 20 segmentation modules.

  • Played integral role in interviewing, hiring, training and mentoring junior creative staff

1992 - 1995

Fulltime

McCann Direct, NYC
Senior Copywriter

Accounts: RJR, Carnation, AT&T, Johnson & Johnson, 800-FLOWERS, Nestle and AFLAC Insurance

  • Created and wrote TV, print, direct mail and collateral for all accounts.

  • Worked closely with broadcast department to learn all aspects of TV production and attended multiple shoots.

1991 - 1992

Freelance

McCann Direct, NYC
Copywriter

Accounts: RJR, Carnation, AT&T, Johnson & Johnson, 800-FLOWERS, Nestle and AFLAC Insurance

1991 - 1992

Freelance

Ogilvy & Mather Direct, NYC

Copywriter

Accounts: AT&T, American Express

1991 - 1992

Freelance

Young & Rubicam, NYC

Copywriter

Accounts: AT&T, Dr Pepper

1990 - 1991

Fulltime

Margeotes, Fertitta & Weiss, NYC

Copywriter

Copywriter Accounts: Godiva, Haagen Daz, Business Week, Cunard, NYC Against Racism

1987 - 1990

Fulltime

Leo Burnett, Hong Kong

Copywriter

Accounts: United Airlines, Philip Morris, Elizabeth Arden, Hong Kong Telephone, Regent International Hotels and Kellogg's

EMPLOYMENT

Platinum Hermes for "We Hear You" – AAMCO

Bronze Telly for "Tougher than Steel" – Huntington Ingalls Industries

Honorable Mention Hermes for "Funeral for Medicare" - Alzheimer's Association

Gold Addy for Best National TV campaign – AAMCO

Silver Addy for Best National TV campaign – AAMCO

Gold Telly for Best Regional TV campaign – Alpha Natural Resources

AWARDS

Sarah Lawrence College

Bronxville, NY

BA degree in Fiction Writing and East Asian Studies

Yale-In-China

Sha Tin, Hong Kong

One of 25 members accepted for a year abroad at the Chinese University of Hong Kong

Independent travel included: China, Tibet, India, Burma, Sri Lanka, Japan, Thailand, Malaysia, Nepal, Australia and the Philippines.

EDUCATION

Bicycling, golf, black and white photography, making lasagna.

INTERESTS
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